PC Satisfaction Increased by Tablets?

Recent news on PCs have been mostly negative with most people in the tech industry saying that the PC is dead, due in large part to the incredible rise of the tablet PC. Many people have been saying that tablets are killing the PC business and that it is only a matter of time before tablets completely make PCs obsolete. However, recent reports are suggesting that tablets may actually be boosting the rate at which consumers appreciate their PCs.

Personal computer satisfaction increased by 2.6% this year, giving it a record high score of 80 on the American Consumer Satisfaction Index (ASCI). According to the index, the reason for this satisfaction increase is probably due to rise in tablet use among consumers.


When you think about it, this seems a little contradictory, though ASCI founder Claes Fornell has a theory. Fornell's theory is that when unsatisfied PC users move to Apple and other tablet makers, only the most loyal and happy users are left using traditional PCs, such as Dell, HP and Acer computers. That actually makes a lot of sense. If all the unsatisfied people switch to tablets, then only the happy and satisfied customers are left to take the surveys.

There may be an additional reason that tablet growth has increased PC customer satisfaction. Tablets typically server as an ancillary device, meaning they are viewed as second in importance to a PC. If this is true then tablets, instead of taking the place of a PC, are used solely for the tasks that they are best at, like surfing the internet, watching movies or checking Facebook. This leaves PC users fully aware of everything that their PC offers and everything that their tablet doesn't, further increasing their satisfaction.

Source: PC World - Tablets might actually be increasing PC customer satisfaction

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ARM Develops New GPU for Low-Cost Tablets

ARM has just created a brand new, entry level version of its Mali graphics processor that, if incorporated, could expand the market of low cost Android tablets. Known as the Mali-450, this GPU is designed to help manufacturers build tablets that are less expensive than the ones currently leading the markets, like Apple's iPad which runs $399. However, these manufacturers still want good enough graphics performance to keep most users satisfied.

Touchscreens and HD video are pretty standard when it comes to tablets these days, with the GPUs in these devices accounting for a big share of the price you pay. In addition to that, more powerful GPUs take up more space on the CPU, which could also increase costs. A lot of manufacturers are looking for cheaper parts that offer decent graphics performance while also occupying less space. This is where the Mali-450 fits in.

The new GPU is offered with as many as eight cores and offers double the performance of its predecessor the Mali-400. The Mali-450 is also expected to appear in tablets in the first half of 2013 according to Director of Marketing for ARM's Media Processing Division Ian Smythe.

Tablet makers are showing an increased demand for a wide range of price and performance characteristics, which is where this new ARM GPU comes in . The company is planning on offering the Mali-T600 series for high-end devices and the Mali-400 series for low-end devices.

Both series will be able to do gaming and video playback but, according to Smythe, only the high-end parts will be able to handle "computational graphics". That includes things like matching points on two images to do facial recognition or stitching photographs together into a panorama. ARM is also developing a high-end part known as Skrymir (not to be confused with Skyrim, cheeky devils) which is due out sometime in 2014.

Source: Computer World - ARM preps Mali GPU for low-cost Android tablets

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